FIKA
FIKA × DOSSIER: Precision Fabric Sourcing for a Technical Running Brand
FIKA wasn't building a standard activewear range — it was building a technical running brand where fabric choice couldn't be a compromise. Running vests, pouches, and race-day singlets each demanded their own specific fabric makeup: lightweight without sacrificing durability, tolerances fine enough to matter to a marathon runner carrying every gram over 42+ kilometres, and manufacturing methods that could actually deliver on that spec at a premium standard.